Search engines use many signals to decide who shows first. Backlinks remain the strongest sign of authority. A solid profile tells Google your content is trusted. AI chat bots, like ChatGPT and Perplexity, pull from that same web graph. If respected sites link to you, bots quote you more often. Good links also bring direct referral visitors. They are a win on every front.
Set up your social profiles
Claim your name on the main social networks. At least three of these:
Add your logo, short pitch line, full address, phone number and the exact web address you want Google to see. Link back from your site to each profile. Use icons in the footer for a clean look. Social sites sit on high-authority domains. Even no-follow links help Google confirm your brand details.
List in business directories
Start with a full Google Business Profile. Fill every field. Add photos of your team, office and products. Encourage happy clients to post reviews. Next, place your details in well-known Australian directories:
Automate the boring part. Tools like SEO Mode push your listing data to many directories in one go. Revised also integrated submitting directory listings and can manage them for you from your dashboard. Keep entries identical. Small mismatches in phone numbers or abbreviations can confuse search engines.
Tap existing partners
Look at suppliers, resellers, event hosts and any group that already trusts you. Ask to be listed on their “Partners” or “Our Clients” page. Offer to return the favour by placing their logo and link on your site. A single link from a strong partner beats ten weak directory links.
If you run joint promotions, issue a shared blog post. Each business links to the other. Both sides gain fresh content and authority.
Publish news and press releases
Local media love fresh business stories. Draft short, clear releases on milestones—new hires, awards, product launches, community work. Send them to regional outlets, industry newsletters and niche blogs. Services like Newswire or Medianet distribute your words to many journalists at once.
Aim for five or six announcements a year. Add a “Press” page on your site. Host PDF copies plus high-res images. Media staff can link back easily.
For more tips on media outreach see our post on How to rank higher on Google.
Write for other websites
You have experience someone else wants. Offer guest articles to:
- Local newspapers
- Industry magazines
- University blogs
- Niche forums with blog space
Keep topics helpful, not salesy. Include one natural link in your bio or inside the copy where it helps readers. Over time you will collect links from many trusted sites.
Keep every detail consistent
Google watches small signals. Use the same logo, tagline, ABN, address and phone across all profiles, directories and press kits. Consistency avoids duplicate confusion and builds brand strength.
Post regular updates
Dead social pages look untrusted. Use tools such as Loomly, Buffer or Hootsuite to schedule posts. Tailor each message to the platform. Mix behind-the-scenes photos, customer stories, quick tips and links back to fresh blog posts.
When you launch a new article - say our guide Technical SEO Checklist - share it on every channel. Each share can attract fresh backlinks from followers.
Join conversations on forums
Reddit, Whirlpool and niche Slack groups hold active discussions. Search for threads that match your field. Add real solutions. Drop a link to a detailed guide on your site only when it aids the reader. Over time, power users will begin to cite your posts without prompting.
Build a unique voice
People ignore corporate buzzwords. Write how you speak. Short sentences. Clear claims. A touch of humour if it fits your brand. Readers remember distinct style and share it. Shared content attracts natural backlinks you never ask for.
Track your results
Create a simple spreadsheet. Log every profile, directory, partner link and guest post. Record the date and live URL. Re-check links every few months to ensure they have not broken.
Use free Google Search Console to watch which pages gain links and impressions. Pair it with Google Analytics to see referral traffic.
Use Revised to speed up the job
Manual link work takes hours. Revised cuts that load. The platform scans your niche and surfaces high-value, contextual backlink prospects. It flags broken link opportunities on authority sites. It also:
- Audits your backlink profile, highlighting risky domains.
- Tracks new mentions so you can request proper links.
- Provides clear analytics dashboards showing traffic lift from each link.
Extra tactics worth adding
Sponsor small events
Local meet-ups, school fairs and sporting clubs usually list sponsors on their websites. Rates are small. The backlink value can be large.
Give testimonials
Write genuine testimonials for tools you use. Many brands post customer quotes with a link back.
Support open-source projects
Contribute code or donate. Project pages often thank sponsors with follow links.
Final thoughts
Backlink building need not feel technical. Claim social profiles. Fill major directories with matching details. Ask partners for simple links. Share news often. Write guest pieces. Be helpful in forums. Use plain language and a real voice. Track progress in a sheet and with free Google tools.
Start small. One quality link a week adds up fast. Need a nudge? Let Revised automate the research and keep your authority growing.
