SEO, GEO, and AI search: practical guides on building authority that both search engines and AI answer engines trust.
Domain Rating can be bought for $15 on Fiverr and it only ever goes up. Agent Citability weights links by who is doing the linking, and it can fall.
I audited a client's site last month and found 200 orphan pages nobody knew existed. Internal linking is the most underrated SEO lever and almost everyone botches it.
I spent two years ignoring off-page SEO and wondered why my content wasn't ranking. Turns out the stuff happening outside your site matters as much as what's on it.
I watched a guy rank #1 for 'best VPN' by publishing on Forbes. Then Google nuked it. Here's the full story on parasite SEO.
I've spent hundreds of hours hunting expired domains with traffic. Most of that time was wasted. Here's the process that actually works.
I've bought dozens of expired domains. Some were gold. A few were radioactive. Here's how to tell the difference before you spend a cent.
I ignored email marketing for two years because it felt old-school. Then I watched a competitor's tiny newsletter outperform my entire social media strategy. Here's the starter guide I wish I had.
I burned $1,500 on Facebook ads and got three email signups. One was my mum. After six years of trying every channel as a bootstrapped founder, I can finally tell you which ones are worth your time.
My first SaaS hit 5,000 monthly visitors and I celebrated. Then I checked the numbers. Eleven signups. Three trials. Zero paying customers. I had a traffic problem disguised as a success story.
I ignored my analytics for the first eight months of running a website. Just vibes and gut feelings. Turns out the data was trying to tell me something useful the whole time. Here's everything I wish someone had shown me about GA4.
My friend Maria has 200 five-star reviews on her Italian place and she was invisible on Google Maps. Took me thirty seconds to spot the problem. Her GBP was basically sabotaging her.
I've tested every major backlink checker on the market. Most are overkill. Here's which ones actually deliver for different budgets and use cases.
Not all backlinks are equal. Some move the needle overnight, others do nothing, and a few will tank your rankings. Here's every type ranked from best to avoid.
I've tested dozens of free SEO tools over the past few years. Most are mediocre. Some are genuinely excellent. Here's every free tool worth your time, organized by what you actually need to do.
Wikipedia editors deleted my first three attempts. Then I figured out what they actually want. Here's the approach that stuck.
I ignored schema markup for years. Then I added it to 12 pages and watched featured snippets roll in. Here's exactly what I did.
I tracked AI Overviews for two months. The citation patterns are predictable once you know what to look for. Here's what actually gets you featured.
You shipped an app with Claude Code or Lovable in a weekend. Now what? Most vibe-coded apps die in obscurity. Here's how to actually get users.
My traffic dipped 12% last quarter and I couldn't figure out why. Then I realized I'd been ignoring voice search entirely. Here's what I learned fixing it.
Spent a week debugging why a client's rankings tanked. Turned out to be a single line in robots.txt. Here's the checklist I use now.
