Staying visible in search engines like Google and Bing takes more than just well-written content and a nice website. Technical SEO is what ensures your website can be discovered, crawled, and properly understood by search engines.
If you’re running a business in Australia and want to increase your traffic and rankings, the checklist below gives you everything you need to tighten up your site’s technical foundation in 2025.
1. Website Crawling and Indexing
a. Ensure Proper Crawling
Search engines use bots (also called crawlers or spiders) to read your site. If your website can’t be crawled, it won’t appear in search.
- Robots.txt file: Make sure your file isn’t blocking important content.
- XML Sitemap: Submit one through Google Search Console and Bing Webmaster Tools.
b. Indexing Important Pages
Not every page needs to be indexed. Use the noindex meta tag on low-value pages like cart pages or internal search results.
Check indexing reports in Search Console and fix excluded pages where needed.
2. Site Architecture and URL Structure
a. Logical Site Structure
Organise your content like a clear hierarchy: Home > Category > Page. This improves navigation and crawl efficiency.
b. SEO-Friendly URLs
Use URLs that are short, descriptive and contain your target keywords:
- Good: www.example.com/solar-installation-wollongong
- Bad: www.example.com/page?id=5789&cat=20
Use 301 redirects for old URLs and avoid broken links.
3. Mobile Optimisation
Google now uses mobile-first indexing, which means your mobile site is the version that matters most.
- Responsive Design: Use flexible layouts with CSS media queries.
- No intrusive interstitials: Avoid pop-ups that block content on mobile.
- Test your mobile performance: Use Google’s Mobile-Friendly Test.
4. Site Speed and Performance
Speed is critical for user experience and rankings. You can test yours with PageSpeed Insights.
- Compress images: Use formats like WebP and tools like TinyPNG.
- Minify code: Tools like Minify Code or build processes via webpack or Gulp can help.
- Use a CDN: Services like Cloudflare distribute your content worldwide.
- Leverage browser caching: This stores files on the user’s device for faster repeat visits.
- Check your Lighthouse score. Google Lighthouse is a performance benchmark of a website which impacts your search results. You can check your website Lighthouse score in the Revised dashboard.
5. Secure Your Website with HTTPS
Security matters. If your site isn’t using HTTPS, Google may flag it as insecure.
- SSL Certificate: Use free options like Let’s Encrypt.
- Fix mixed content: Scan for insecure links using Why No Padlock?.
6. Structured Data and Schema Markup
Structured data helps search engines understand your content. It also powers features like rich snippets.
- Use Schema.org types relevant to your business: Product, Review, Event, etc.
- Validate markup with Google’s Rich Results Test.
- The Revised dashboard can check and verify your structured data and schema map.
7. Canonicalisation
Duplicate content confuses crawlers and dilutes rankings.
- Canonical tags: Use <link rel="canonical"> to point search engines to your preferred version.
- Be consistent: Always link to the same version (with or without trailing slashes, www vs non-www).
8. Fix Broken Links and Redirects
Broken links hurt SEO and UX. Run a weekly check with tools like Screaming Frog.
- Replace or remove broken outbound links.
- Implement 301 redirects instead of letting pages 404.
Use Redirect Checker to test redirect chains.
9. Optimise for Core Web Vitals
Google’s Core Web Vitals are page experience metrics that directly impact rankings:
- LCP (Largest Contentful Paint): Keep under 2.5 seconds.
- FID (First Input Delay): Under 100 ms is best.
- CLS (Cumulative Layout Shift): Aim for under 0.1.
The Revised dashboard will show you your core web vitals for your website.
10. Implement Hreflang for Multilingual Sites
If you serve multiple languages or regions, use hreflang attributes to prevent duplication.
- Google’s guide to hreflang implementation is the best starting point.
- Keep language targeting accurate and consistent across your sitemap and HTML.
11. Manage Crawl Budget
Google doesn’t crawl every page equally. Use these strategies to optimise what gets crawled:
- Use noindex or robots.txt to block junk pages.
- Avoid unnecessary parameter URLs.
- Prioritise internal linking to key pages.
12. Regularly Monitor and Audit Your Site
Technical SEO is not “set and forget.”
- Use Google Search Console to monitor errors, sitemaps, and performance.
- Track metrics in Google Analytics 4.
- Audit with tools like Sitebulb, Ahrefs Site Audit, or Semrush.
Build these checks into your monthly workflow to stay ahead of issues. The Revised platform will constantly monitor your search performance and audit your site - alerting you to any issues.
13. Build Relevant and Contextual Backlinks
Relevant and contextual backlinks to your website and content are more relevant than ever.
- Exchange links with business partners with your website and theirs
- Get featured in local media and social media with links to your site
- Ensure that the content around any links to your site is relevant to your website
- Don't fall for cheap backlink provider services such as those on Fiverr or Upwork - these are all sourced from spam
Revised is a backlink platform. We use our large database of websites and backlinks along with AI to provide contextually relevant and powerful backlinks to your website.
Bonus: Technical SEO for AI-Driven Search
With the rise of AI-generated summaries like Google AI Overviews and chatbots like ChatGPT, technical SEO now plays a role in how AI perceives your site.
- Ensure your content is well-structured with headings and summaries.
- Use schema to make your content easier for AI to extract and represent.
- Publish trustworthy content backed by expertise and verifiable sources.
Google’s AI and SGE tend to favour high-authority, clearly marked-up content.
How Revised Can Help
If all of this sounds like a lot to manage, you’re not wrong. That’s why we built Revised: to help Australian businesses take control of their technical SEO without needing to hire a team or juggle five different tools.
Here’s how we help:
- Full-Site Technical SEO Audits: We identify crawl issues, slow pages, schema gaps, broken links and more.
- Structured Data Integration: Our system helps you apply and validate schema across your site.
- Authority Building: Through our backlink database, we uncover quality link opportunities that boost trust signals.
- SEO Performance Monitoring: Track your Core Web Vitals, rankings, and crawl performance inside your Revised dashboard.
- Transparent Pricing: No hourly charges or hidden add-ons. Our plans are all listed right here.
Revised is for business owners, marketers, and agencies who want results without fluff. Our platform helps you build a resilient technical SEO foundation for today’s search and tomorrow’s AI-powered results.
