E-commerce Backlink Challenges
E-commerce sites face unique SEO challenges. Product pages often have thin content that's difficult to earn natural backlinks for. Category pages compete against major retailers with established authority. And seasonal inventory changes can create technical SEO complications. Building backlink authority in this environment requires creative approaches beyond traditional content marketing. Learn more in our guide to SEO for ecommerce.
Revised addresses these challenges by providing access to backlinks from discussions relevant to your product categories. For example, if you sell outdoor gear, we might have backlinks from Wikipedia articles about camping equipment or Reddit threads discussing hiking accessories. These contextually relevant backlinks can direct authority to your category and product pages in ways that would be difficult to achieve through outreach alone.
Structured Data and Rich Results
For e-commerce sites, appearing in rich search results—with product images, prices, ratings, and availability—can dramatically improve click-through rates. While structured data implementation is essential for rich results, authority signals also play a role in whether Google chooses to display these enhanced listings. Sites with stronger backlink profiles often receive preferential treatment in SERP features.
By combining our backlink services with proper structured data implementation, you can improve both your chances of earning rich results and your rankings for product-related queries. This two-pronged approach helps e-commerce sites compete against larger retailers who benefit from brand recognition and years of accumulated authority.