Our Backlink Discovery Process
Thousands of valuable backlinks break every day. Websites shut down for countless reasons: companies close, side projects are abandoned, pages get deleted. When this happens, any backlinks pointing to them become "orphaned"—they still exist on the linking pages but point to inactive destinations.
Our crawler continuously monitors authoritative platforms like Wikipedia, Reddit, The New York Times, LinkedIn, and major news sites for external links. When we detect a broken backlink that still carries authority, we add it to our acquisition queue. This proactive monitoring allows us to secure valuable backlinks before they're lost forever.
The Acquisition and Redirect Process
Once we identify a promising backlink opportunity, we perform thorough due diligence: checking backlink quality, verifying there's no history of spam or manipulation, and assessing topical relevance. Backlinks that pass our quality threshold are acquired and configured for redirect.
When the backlink becomes part of our inventory, we implement 301 permanent redirects—the industry standard for preserving link equity. The original links on Wikipedia, Reddit, or other platforms remain unchanged; we simply control where visitors and search engine crawlers are sent when they follow those links. This process takes place within our infrastructure, requiring no action from the original linking sites.