Setting Up Redirects
After purchasing domains through Revised, you'll need to configure redirects to send link equity to your website. This guide explains the process and best practices.
How Redirects Work
When you purchase a domain with backlinks, those links still point to the old domain. By setting up a 301 redirect, you tell search engines that the domain has permanently moved to your site. This transfers the link equity from those backlinks to your website.
301 vs. 302 Redirects
- 301 (Permanent) — Transfers link equity; use this for purchased domains
- 302 (Temporary) — Does not transfer link equity; avoid for SEO purposes
Revised always implements 301 redirects to ensure maximum value transfer.
The Redirect Process
Step 1: Complete Your Purchase
After checkout, your purchased domains will appear in your dashboard under "My Domains."
Step 2: Add Your Destination URL
For each domain, you'll specify where you want traffic and link equity directed. This is typically your homepage, but you can choose any page on your site.
Step 3: Activate the Redirect
Click "Activate" to enable the redirect. Revised handles the technical implementation automatically.
Step 4: Verify the Setup
Test the redirect by visiting the purchased domain. It should immediately forward to your specified destination.
Choosing Destination URLs
Where you point your redirects matters:
Homepage Redirects
Best for: General authority building, brand awareness
- Distributes link equity across your entire site
- Simplest setup and management
Specific Page Redirects
Best for: Boosting particular pages, targeted keyword ranking