How to Increase Domain Authority: A Practical Guide

You've probably seen the pitch: "Increase your Domain Authority to rank higher on Google!" It sounds straightforward. Boost this one number and watch your traffic climb.

The truth is messier. Domain Authority isn't a Google ranking factor. Neither is Domain Rating. Google doesn't look at these scores when deciding who shows up first. Moz and Ahrefs invented them. Google ignores them.

So why do high-DA sites tend to rank better? Because the same things that raise DA - quality backlinks, strong content, trusted sources - also happen to be what Google rewards. Correlation, not causation. The metric reflects authority. It doesn't create it.

What Domain Authority Actually Measures

Moz's Domain Authority (DA) is a predictive score from 1 to 100. It estimates how likely your site is to rank compared to competitors. The algorithm looks at your backlink profile - how many domains link to you, how authoritative those domains are, and various other signals that correlate with ranking ability.

Ahrefs has a similar metric called Domain Rating (DR). It works on a logarithmic scale from 0 to 100. The calculation resembles Google's original PageRank but at the domain level. Each site that links to you passes some "DR juice" based on its own rating and how many other sites it links to.

Both tools measure the same underlying reality: the strength of your backlink profile. New sites start at the bottom. As you earn links from respected sources, the numbers climb.

The logarithmic scale matters. Moving from DA 20 to 30 is relatively easy. Moving from 70 to 80 takes far more work. Each step up the ladder requires exponentially more effort.

Why It Still Matters

If Google ignores these scores, why track them at all?

Three reasons.

First, competitive benchmarking. DA and DR let you compare your site against others in your space. If your main competitor sits at DA 60 and you're at DA 25, you know you have a backlink gap to close. The absolute numbers don't matter. The relative position does.

Second, link prospecting. When you're building links, you need to evaluate potential sources. A guest post on a DR 70 site carries more weight than one on a DR 15 blog. These metrics help you prioritize outreach.

Third, tracking progress. Your DA won't spike overnight. But watching it trend upward over months confirms your off-page SEO is working. It's a lagging indicator of the right activities.

The mistake is treating DA as a goal instead of a symptom. Don't chase the number. Chase the backlinks. The number follows.

The Foundation: Content Worth Linking To

Before thinking about link building, ask a harder question: Does your site deserve links?

Most businesses publish content nobody wants to cite. Generic blog posts. Thinly rewritten competitor content. Sales pages dressed up as resources. None of this attracts natural backlinks.

Linkable assets are different. They provide something unique - data others don't have, tools people actually use, research that answers open questions. When you create genuine value, links follow without begging.

Types of content that earn links naturally:

Original research and data. Run a survey. Analyze your industry data. Publish findings with clear methodology. Journalists and bloggers need fresh statistics. If you're the source, they link to you.

Free tools and calculators. Interactive content that solves a specific problem gets shared and referenced. A mortgage calculator. A pricing estimator. A technical converter. People link to useful tools.

Definitive guides. Not "10 tips" listicles - truly exhaustive resources that cover a topic better than anyone else. When someone wants to explain a concept to their readers without writing 5,000 words, they link to your guide instead.

Visual assets. Original infographics, diagrams, and charts get embedded across the web. Make them easy to cite with a credit link.

Content strategy comes before link strategy. If you're struggling to earn links, the problem might be what you're offering, not how you're promoting it.

Building Links That Move the Needle

Quality over quantity. Always.

A single link from Wikipedia, Reddit, or Hacker News carries more weight than fifty links from random blogs. Google's algorithm cares about the relevance and authority of linking sites, not just the count.

Here's what actually works in 2025.

Digital PR and journalist outreach

Create something newsworthy. An industry report. A contrarian take backed by data. Commentary on breaking news. Then pitch it to journalists covering your space.

Tools like HARO (Help a Reporter Out) and Connectively connect you with writers looking for expert sources. Respond to queries with genuinely useful information. When they publish, you get a link from a major publication.

This is high-effort, high-reward. One link from TechCrunch or Forbes moves your DA more than months of low-quality outreach.

Guest posting (done right)

Guest posting has a bad reputation because people abuse it. Link farms and low-quality content mills ruined the tactic.

Done properly, it still works. Write genuinely useful content for publications your audience reads. Don't write for link juice alone - write to reach new readers. One thoughtful piece on an authoritative industry blog beats ten rushed articles on sites nobody visits.

Be selective. Check the publication's DA/DR before pitching. Review their content quality. If it feels spammy, skip it.

Broken link building

Find resource pages in your niche. Check for broken outbound links using tools like Ahrefs or Screaming Frog. When you find dead links pointing to content similar to yours, contact the site owner. Offer your working resource as a replacement.

This works because you're solving a problem. The webmaster has a broken link hurting their user experience. You're providing a fix. They get a working link; you get a backlink.

Reclaiming unlinked mentions

Set up alerts for your brand name. When someone mentions you without linking, reach out and ask for the link. They've already endorsed you by name - converting that mention to a hyperlink is a small ask.

This is low-hanging fruit. The hardest part of link building is getting someone to talk about you. If they're already doing that, just ask for the link.

Getting links from authoritative sources

The biggest gains come from links that are hardest to get. Wikipedia. Reddit. Hacker News. Stack Overflow. Major publications.

These sites have real editorial standards. You can't pay for placement. You can't guest post your way in. You need content worth citing or discussion worth upvoting.

This is where Revised helps. We specialize in getting contextual backlinks from exactly these high-authority sources - Wikipedia, Reddit, Hacker News, and other trusted platforms. These are the links that move DA significantly because they come from sites Google already trusts deeply. And because they're editorial and contextual, they carry more weight than any link you could buy or trade for.

Technical Foundations That Support Authority

Backlinks matter most. But technical SEO creates the foundation that makes those links effective.

Internal linking architecture. Every important page should receive links from other relevant pages on your site. Use descriptive anchor text. Organize content into topic clusters with hub pages linking to detailed articles. This distributes authority and helps Google understand your site structure.

Site speed and mobile experience. Slow sites frustrate users and lose links. Fast, mobile-friendly sites get shared more. Core Web Vitals aren't just ranking factors - they affect whether people actually link to your content.

Clean crawlability. If Google can't find your pages, backlinks to those pages don't help. Ensure logical URL structures, working internal links, and no orphan pages. Submit a sitemap. Fix crawl errors promptly.

HTTPS everywhere. Security builds trust. Insecure sites don't get linked by serious publications.

These foundations won't increase your DA directly. But they ensure the backlinks you earn translate into rankings.

What Not to Do

Some shortcuts will tank your authority instead of building it.

Buying links. Google penalizes paid link schemes. The algorithm has gotten better at detecting them. Even if you don't get caught immediately, you're building on sand.

Private blog networks (PBNs). Networks of fake sites created solely for link building. Google actively hunts these down. When they find yours, your rankings disappear overnight.

Low-quality directories. Being listed in 500 spam directories doesn't help. It might hurt. Focus on legitimate, curated directories with real editorial standards.

Scaled guest posting. Quantity-focused guest posting signals manipulation. One excellent article on a respected site beats twenty mediocre posts on link farms.

Link exchanges. "I'll link to you if you link to me" is obvious to Google. Reciprocal linking at scale raises red flags.

The pattern: anything that feels like gaming the system probably is. Google employs thousands of people working on exactly this problem. They're better at detecting manipulation than you are at hiding it.

Timeline and Expectations

Domain Authority moves slowly. Don't expect dramatic changes in weeks.

New sites start at DA 1. Building to DA 20-30 typically takes 6-12 months of consistent link building. Reaching DA 50+ takes years of sustained effort.

The logarithmic scale means early gains come faster. As your DA rises, each additional point requires more work. A site at DA 60 needs significantly more new links to reach DA 65 than a site at DA 20 needs to reach DA 25.

Set realistic expectations. Track progress monthly, not daily. Focus on the activities that build authority - creating linkable content, earning quality backlinks, strengthening your site technically. The DA score will follow.

A 90-Day Action Plan

Month one: Foundation. Audit your current backlinks using Ahrefs or Moz. Identify toxic links to disavow. Benchmark against your top three competitors. Map out your content gaps. Plan two to three linkable assets.

Month two: Production. Create those assets. Build prospect lists of journalists and bloggers in your space. Prepare outreach templates. Fix any technical issues holding your site back.

Month three: Launch. Publish your linkable assets with targeted promotion. Pitch to your prospect list. Reclaim unlinked mentions. Pursue broken link opportunities. Reach out for guest post placements on high-quality sites.

Then repeat. Authority building is ongoing. Each quarter, create new linkable content and run new outreach campaigns. Consistency beats intensity.

Measuring What Matters

Track these metrics monthly:

• Domain Authority / Domain Rating scores
• Number of referring domains
• Quality distribution of backlinks (how many are from high-DA sources)
• Organic traffic growth
• Ranking positions for target keywords

The last two matter most. DA is a proxy. Traffic and rankings are the goal. If your DA rises but traffic doesn't, something's wrong. If traffic grows while DA stays flat, you're still winning.

Use Google Search Console for ranking and traffic data. Use Ahrefs or Moz for backlink metrics. Cross-reference regularly to ensure your link building translates to actual results.

Getting Help

Manual link building takes hours. Researching prospects, crafting pitches, following up, creating content - it's a part-time job on top of running your business.

Revised automates the hardest parts. We identify high-authority link opportunities from sources like Wikipedia, Reddit, and Hacker News. We handle the research and placement. You get contextual backlinks from sites that actually move the needle.

If you're serious about increasing domain authority but don't have bandwidth for manual outreach, let's talk. We'll show you what's possible when you stop chasing vanity metrics and start earning links that matter.