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Hand-drawn illustration showing E-E-A-T trust and authority concept with interconnected elements

December 20, 2025

What is E-E-A-T and Why Google Cares About It

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It's how Google evaluates whether your content deserves to rank. Here's what each component means and how to improve yours.

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Illustration showing AI search platforms ChatGPT, Perplexity and Google AI Overviews with a website gaining visibility

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