Posts tagged "seo".
I watched my traffic from Google drop 23% last quarter while my content got cited by ChatGPT more than ever. Something weird is happening with search, and I've been trying to figure out what it means for anyone running a website.
Most Australian businesses are paying for SEO that doesn't work. Here's what actually goes into ranking well, and why we built Revised to do it differently.
I've tried most of the SEO tactics out there. Some work. Most don't. Here's what I've found actually moves rankings in 2025 - not the generic advice you've read a hundred times, but the stuff that connects effort to results.
I ran WordPress sites for years thinking Yoast was enough. Green lights everywhere, rankings going nowhere. Turns out plugins handle maybe 30% of what actually matters for SEO.
Audited an Aussie e-commerce site last month. Good content, decent links. Couldn't figure out why rankings were flat. Turns out the technical foundation was a mess.
Spent way too long debugging a client's Squarespace site. Beautiful design, zero Google traffic. Turns out there's a pattern here.
We spent two years watching Australian businesses get sold the same SEO playbook from 2015. Keyword stuffing. Generic blog posts. Monthly reports nobody reads. We built Revised because we were frustrated too.
I've worked with maybe 30 Wix sites over the past two years. The pattern's always the same: nice design, zero traffic. The platform makes building easy but ranking hard. Here's what we figured out.
When I started my first business in Melbourne, I thought SEO was something you paid an agency to do and forgot about. Turns out that's expensive and doesn't work. Here's what I wish someone had told me about getting found online.
