SEO, GEO, and AI search: practical guides on building authority that both search engines and AI answer engines trust.
My best-performing page lost 90% of its traffic because Google started answering the query itself. Here's what I've figured out about staying visible when search engines stop sending clicks.
Spent way too long debugging a client's Squarespace site. Beautiful design, zero Google traffic. Turns out there's a pattern here.
I've watched three different agencies pitch the same outdated SEO playbook to Australian businesses. Keyword stuffing in 2025. Seriously. Here's why we built something different.
We spent two years watching Australian businesses get sold the same SEO playbook from 2015. Keyword stuffing. Generic blog posts. Monthly reports nobody reads. We built Revised because we were frustrated too.
I've worked with maybe 30 Wix sites over the past two years. The pattern's always the same: nice design, zero traffic. The platform makes building easy but ranking hard. Here's what we figured out.
I spent years watching marketing budgets disappear into paid ads while our competitors ranked organically. Turns out the SEO basics aren't complicated, just nobody explains them without jargon. Here's what actually moves the needle.
Local search is won on a handful of unglamorous fundamentals: a complete Google Business Profile, consistent citations, and real local signals. Here's what actually moves the needle.
After years working with Australian businesses, I've learned that generic SEO advice often misses the mark down under. Here's what actually works for local visibility.
I've talked to a lot of Australian businesses about SEO pricing. The range is wild and the value varies even more wildly. Here's what you're actually paying for at each tier.
My first customer came from a cold DM. My second came six weeks later from a Google search I didn't even know I ranked for. Growing from one customer to many is weird and non-linear. Here's what I wish I'd known.
When I started my first business in Melbourne, I thought SEO was something you paid an agency to do and forgot about. Turns out that's expensive and doesn't work. Here's what I wish someone had told me about getting found online.
