SEO, GEO, and AI search: practical guides on building authority that both search engines and AI answer engines trust.
Last year I spent three weeks debugging why a client's site disappeared from Google. Turned out to be one line in their robots.txt. Here's the diagnostic checklist I now run through every time.
I watched my first site flatline for four months before anything happened. Almost quit twice. Here's the timeline nobody shows you, plus what I learned about why most people bail too early.
I had a landing page that converted at 12% from paid traffic and 0% from organic. Because nobody could find it. Turns out ranking commercial pages is a completely different game than ranking blog posts.
We didn't have budget for sales reps. So I spent six months figuring out how to get B2B leads without cold calling anyone. Here's the system that finally worked.
Got three quotes for SEO last year. $800/month, $3,500/month, and $12,000/month. For roughly the same work. Here's what I learned about SEO pricing.
I spent a week going down a rabbit hole of founder interviews and case studies. Stripe, Airbnb, Buffer, Slack. The patterns surprised me. Here's what actually worked when they had zero customers.
I bootstrapped my first startup on $3k. Blew half of it on Facebook ads in two weeks. Here's what I wish I knew about marketing when you can't afford mistakes.
I spent three months cold-pitching random sites before I realized my competitors had already done the research for me. Here's the exact process I use now to steal their best link sources.
Talked to a plumber last month who'd been doing the same SEO tactics since 2019. Wondered why nothing worked anymore. Here's what I told him.
I watched my traffic from Google drop 23% last quarter while my content got cited by ChatGPT more than ever. Something weird is happening with search, and I've been trying to figure out what it means for anyone running a website.
I spent three months cold-emailing for backlinks and got maybe 5 decent ones. Then I tried a different approach. Here's what actually worked for building site authority without losing your mind.
I launched a site last year and it didn't show up on Google for two months. Turns out I'd accidentally noindexed the whole thing. Here's everything that could be hiding your site.
I spent three months getting my first 50 users. Should've taken two weeks. Here's the playbook I wish I'd had, including a few tricks that work surprisingly well in Australia.
I watched ChatGPT climb to the 5th most visited website on Earth and thought: I should probably figure out how this works. Turns out the citation patterns are wild - Wikipedia gets 48% of ChatGPT's links, Reddit dominates Perplexity. Here's what I learned digging through the data.
I wasted my first two years online marketing a website nobody could find. Turns out I was doing everything backwards. Here's what actually works, specifically for Australian businesses starting from scratch.
I launched a site last year and watched the analytics for two weeks. Zero visitors. Not a single one. Here's what I learned about actually getting people to show up.
Most Australian businesses are paying for SEO that doesn't work. Here's what actually goes into ranking well, and why we built Revised to do it differently.
I've tried most of the SEO tactics out there. Some work. Most don't. Here's what I've found actually moves rankings in 2025 - not the generic advice you've read a hundred times, but the stuff that connects effort to results.
I ran WordPress sites for years thinking Yoast was enough. Green lights everywhere, rankings going nowhere. Turns out plugins handle maybe 30% of what actually matters for SEO.
Audited an Aussie e-commerce site last month. Good content, decent links. Couldn't figure out why rankings were flat. Turns out the technical foundation was a mess.
