SEO, GEO, and AI search: practical guides on building authority that both search engines and AI answer engines trust.
I spent three months building links last year. Checked my profile last week and half were gone. Here's what I learned about getting them back.
I spent December tracking where my traffic actually comes from now. Half my clicks vanished into AI Overviews. The other half converted better than ever. Here's what I learned.
I spent three months tracking 47 different metrics before realizing most of them were garbage. Here's what I actually look at now - the five to seven numbers that connect to revenue instead of making me feel busy.
I worked on an ecommerce site that had 3,000 product pages. Twelve of them were ranking. The fix wasn't complicated, but it took me way too long to figure out.
Google cracked down hard on link schemes in 2024. Old tactics like PBNs and scaled guest posting are dead. Here's what actually works for startups building authority on a budget.
58% of searches end without a click now. I watched my traffic patterns shift over six months and had to completely rethink how I structure content. Here's what I learned.
I kept seeing E-E-A-T mentioned everywhere but nobody explained it without making it sound like rocket science. Turns out it's simpler than the acronym suggests. Here's what it actually means for your rankings.
I bootstrapped my way through content marketing with zero budget and learned what the playbooks don't tell you. This is the system that finally worked.
My traffic from ChatGPT referrals went from zero to 8% of organic in about four months. Mostly by accident. Then I dug into the data to figure out why - turns out there's a method to who gets cited and who gets ignored.
I've watched three clients get hit by SpamBrain penalties in the past year. All of them were using 'automated backlink' tools that promised easy wins. There's a line between smart automation and stuff that will wreck your site. Here's where it is.
I ran my first business's SEO entirely on free tools. Made some mistakes, learned what actually matters. Here's the stack I'd recommend.
I've audited maybe 200 sites at this point. Same 10 mistakes keep showing up. Here's what's probably broken on yours and how to fix it.
My organic traffic dropped 23% before I figured out what was happening. AI was answering questions about my topic without citing me. Here's everything I've learned about getting cited by ChatGPT, Perplexity, and Google's AI.
I've tested maybe 30 AI SEO tools in the past year. Most are garbage. Here's my honest rundown of what's worth paying for and what's just ChatGPT with a markup.
I check GSC almost daily. Not because I'm obsessive (okay, maybe a little) but because it's the only tool that shows what Google actually thinks about your site. Here's how I use it.
I spent six months obsessing over my DA score. It went up 3 points. Then I changed tactics and gained 12 points in four months. Here's what actually moves the number.
I built 2,000 pages programmatically last year. Half got indexed. A quarter actually ranked. Here's what I learned about doing this without getting slapped.
I've watched too many SaaS founders burn money on agency retainers. Here's what I learned about building authority when you can't afford a content team.
Last month I found a redirect loop that had been silently killing one of my best pages for six months. An SEO audit would've caught it in five minutes. Here's the checklist I use now.
Showed a dev team why Google couldn't see half their site. They fixed it in two days. Here's the checklist I gave them.
